Samsung Campaign Lookbook

Samsung, a brand known globally for its incredible array of electronic products, wanted a fresh look at things. With the sheer number of products available to a consumer, where does one begin? R/GA New York came up with a set of fundamental actions: Go, Move, Explore and Create—all centered around their flagship Galaxy S7 edge smartphone—that showed you a certain collection of products that lead you into an experience. The book summarized an entire campaign in one editorial piece.

Go. Move. Explore. Create. A Galaxy of Possibility awaits.

ROLE: 
Art Direction, Design, Photography

AGENCY: 
R/GA New York
 

CLIENT: 
Samsung
 

MEDIA: 
Print, Editorial
 

TEAM: 
Creative Direction: Qian Qian, Tal Shub, Tristan Kincaid

Art Direction and Design: Ben Pirotte, Kyungwan Kang

Photography: Carlos Serrao

Copywriting: Madeline Garber

Production: Esther Rosenberg, Rachel Murad

Book Photography: Ben Pirotte, Kyungwan Kang