The branding and initial rollout for a floral studio based in Portland, Oregon.
Branding, Identity, Print, Hand Lettering
Floral designer and friend Megan Jacob approached me with the idea to brand her new studio. We knew we wanted to create something beautiful and unique, but also maintain a classic and timeless quality—which is why we decided to work on a logo that was hand made. Using a brushpen, I crafted a logo, that, while a unique mark, still keeps that timeless charm. I paired the logo with a rustic color palette and a classic geometric sans serif to create a set of branded material fit for the classically beautiful designs of the talented Ms. Jacob.