Samsung Galaxy S8 Campaign

Releasing Samsung's most anticipated phone

Art Direction, Digital Design

The Galaxy S8 had the world's first "Infinity Screen," so our team came up with a set of beautiful, eye-catching videos to showcase this innovative feature. The videos were used as TV commercials, in digital out of home, and across multiple online outlets, including all social channels.

I also led the digital design across our biggest online media buy to date.

The Times Square activation won a bronze Lion at Cannes.

Agency: R/GA 
3D, Color and Post Production: Mill+
Art Direction: Ben Pirotte, Kyungwan Kang, Chris Cyran, Bruno Nakano
Design: Ben Pirotte
Creative Direction: Qian Qian, Tristan Kincaid, Dagmar Hoogland, Chris Knight
Production: Randi Cohen, Nicole Spaeth, Rachel Murad