Samsung Galaxy S8 Campaign
The Galaxy S8 had the world's first "Infinity Screen," so our team came up with a set of beautiful, eye-catching videos to showcase this innovative feature. The videos were used as TV commercials, in digital out of home, and across multiple online outlets, including all social channels. I also led the digital design across our biggest online media buy to date.
The Times Square activation won a Bronze Lion at Cannes.
ROLE:
Art Direction, Design
AGENCY:
R/GA New York
Mill+
CLIENT:
Samsung
MEDIA:
TV, OOH, Online video,
Digital advertising,
Social media
TEAM:
Creative Direction: Qian Qian, Tristan Kincaid
Art Direction: Ben Pirotte, Bruno Nakano, Chris Cyran, Kyungwan Kang
Design: Ben Pirotte
Production: Randi Cohen, Rachel Murad, Nicole Spaeth
Digital out-of-home filling the screens at New York’s iconic Oculus building at the World Trade Center.
Photo by Wan Kang
Digital out-of-home at Times Square and Oculus World Trade Center, New York.
Photos by Ben Pirotte and Wan Kang
Work
MetLife Global Design GuidelinesDigital Design, Design Direction
Google Safety CenterDigital Design, Art Direction
Natural BalanceWeb Design, Digital Design, UI/UX
Samsung Galaxy S8 CampaignArt Direction, Design, Advertising
CoºrdinateConcept, Digital Design
Samsung Campaign LookbookArt Direction, Editorial Design, Print
ModicumCreative Direction, Design, Print, Social