Samsung Galaxy S8 Campaign
The Galaxy S8 had the world's first "Infinity Screen," so our team came up with a set of beautiful, eye-catching videos to showcase this innovative feature. The videos were used as TV commercials, in digital out of home, and across multiple online outlets, including all social channels. I also led the digital design across our biggest online media buy to date.
The Times Square activation won a Bronze Lion at Cannes.
Art Direction, Design
R/GA New York
TV, OOH, Online video,
Creative Direction: Qian Qian, Tristan Kincaid
Art Direction: Ben Pirotte, Bruno Nakano, Chris Cyran, Kyungwan Kang
Design: Ben Pirotte
Production: Randi Cohen, Rachel Murad, Nicole Spaeth
Digital out-of-home filling the screens at New York’s iconic Oculus building at the World Trade Center.
Photo by Wan Kang
Digital out-of-home at Times Square and Oculus World Trade Center, New York.
Photos by Ben Pirotte and Wan Kang