Samsung Galaxy S8 Campaign

The Galaxy S8 had the world's first "Infinity Screen," so our team came up with a set of beautiful, eye-catching videos to showcase this innovative feature. The videos were used as TV commercials, in digital out of home, and across multiple online outlets, including all social channels. I also led the digital design across our biggest online media buy to date.

The Times Square activation won a Bronze Lion at Cannes.

ROLE: 
Art Direction, Design

AGENCY: 
R/GA New York
Mill+

CLIENT: 
Samsung
 

MEDIA: 
TV, OOH, Online video,
Digital advertising,
Social media
 

TEAM: 
Creative Direction: Qian Qian, Tristan Kincaid

Art Direction: Ben Pirotte, Bruno Nakano, Chris Cyran, Kyungwan Kang

Design: Ben Pirotte

Production: Randi Cohen, Rachel Murad, Nicole Spaeth

 

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Digital out-of-home filling the screens at New York’s iconic Oculus building at the World Trade Center.

Photo by Wan Kang

Digital out-of-home at Times Square and Oculus World Trade Center, New York.

Photos by Ben Pirotte and Wan Kang

Work

Samsung Galaxy S8 CampaignArt Direction, Design, Advertising

CoºrdinateConcept, Digital Design

Samsung Campaign LookbookArt Direction, Editorial Design, Print

ModicumCreative Direction, Design, Print, Social

Tobacco Free PortfoliosBranding, Editorial Design, Print