Samsung Galaxy S8 Campaign

The Galaxy S8 had the world's first "Infinity Screen," so our team came up with a set of beautiful, eye-catching videos to showcase this innovative feature. The videos were used as TV commercials, in digital out of home, and across multiple online outlets, including all social channels. I also led the digital design across our biggest online media buy to date.

The Times Square activation won a Bronze Lion at Cannes.

Art Direction, Design

R/GA New York


TV, OOH, Online video,
Digital advertising,
Social media

Creative Direction: Qian Qian, Tristan Kincaid

Art Direction: Ben Pirotte, Bruno Nakano, Chris Cyran, Kyungwan Kang

Design: Ben Pirotte

Production: Randi Cohen, Rachel Murad, Nicole Spaeth



Digital out-of-home filling the screens at New York’s iconic Oculus building at the World Trade Center.

Photo by Wan Kang

Digital out-of-home at Times Square and Oculus World Trade Center, New York.

Photos by Ben Pirotte and Wan Kang


Natural BalanceWeb Design, Digital Design, UI/UX

AltruBranding, Identity

Samsung Galaxy S8 CampaignArt Direction, Design, Advertising

CoºrdinateConcept, Digital Design

Samsung Campaign LookbookArt Direction, Editorial Design, Print

ModicumCreative Direction, Design, Print, Social

Tobacco Free PortfoliosBranding, Editorial Design, Print