Natural Balance

Natural Balance, one of the most premium pet food brands out there, was in desperate need of a redesign. While people familiar with the brand know the quality of the product, the look and feel of the brand — particularly shown in their website — didn't match this.

I led a team of two visual designers, a UX designer and two copywriters through this massive unteraking; completely revamping their website, and ultimately, their brand.

ROLE:
Creative Direction,
Art Direction, Design

AGENCY:
R/GA San Francisco

CLIENT:
Natural Balance Pet Foods

MEDIA:
Website

TEAM:
Creative Direction: Ben Pirotte

UX Design: Jackie Fok, Catherine Rosenwald

Visual Design: Xu He, Sean Kirkpatrick, Ben Pirotte

Copywriting: Nikita Solokov, Scott Steele