Natural Balance

Natural Balance,  one of the most premium pet food brands out there, was in desperate need of a redesign. While people familiar with the brand know the quality of the product, the look and feel of the brand — particularly shown in their website — didn't match this.

I led a team of two visual designers, a UX designer and two copywriters through this massive unteraking; completely revamping their website, and ultimately, their brand.

ROLE: 
Creative Direction,
Art Direction, Design


AGENCY: 
R/GA San Francisco

AGENCY: 
R/GA San Francisco

CLIENT: 
Natural Balance Pet Foods
 

MEDIA: 
Website
 

TEAM: 
Creative Direction: Ben Pirotte

UX Design: Jackie Fok, Catherine Rosenwald

Visual Design: Xu He, Sean Kirkpatrick, Ben Pirotte

Copywriting: Nikita Solokov, Scott Steele

 

BenPirotte_Work_.001
BenPirotte_Work_.001

Work

Natural BalanceWeb Design, Digital Design, UI/UX

AltruBranding, Identity

Samsung Galaxy S8 CampaignArt Direction, Design, Advertising

CoºrdinateConcept, Digital Design

Samsung Campaign LookbookArt Direction, Editorial Design, Print

ModicumCreative Direction, Design, Print, Social

Tobacco Free PortfoliosBranding, Editorial Design, Print

Copyright Ben Pirotte June 2018