altru

Altru is a coin that is designed to reward good deeds.

Anytime you see a person the street doing a kind act; a young man giving up his seat for an elderly woman, picking up litter, letting someone pass in front of you on the esclataor — you pass the coin along.

A simple code for each coin allows you to track it so you can see all the good deeds it has "collected", inspiring others to continue passing along.

 

ROLE: 
Concept, Naming, Art Direction, Design

CLIENT: 
Wethos, Design & Source
 

MEDIA: 
Coin, Digital
 

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